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CORPORATE SOLUTIONS

CORPORATE IDENTITY DESIGN
logo, invoice templates, stationery, menus, postcards, flyers, folders, ads, businesscards, gadgets, newspapers, bookcovers, cd booklets, digipacks, banners, flags, car stickering, large format printing, presentations, pdf ...

WEB DESIGN
custom webdesign, webtemplates, database connections, content management systems, SEO marketing

COMMUNICATION CONSULTANCY
creative concept, campaign development, media planning, marketing tips&tricks

COMMUNICATION TOOLS
large format banners, fair stand design, displays, banner displays, ...

MOTION PICTURE / 3D MODELLING & ANIMATION
filmproducing, advertising, bringing brands & companies to life...

EVENT COMMUNICATION & BUSINESS EVENT MANAGING
badges, on site production & management, truss-structures, sound, light, realtime translation, event design ...

INTERNET MARKETING
newsletter, clicktags, animated banners (shockwave), e-commerce, geo marketing, sms messages, ...

CAMPAIGN DEVELOPMENT

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Internal Brand Audit (IBA)

 

How does your communication look like in NY City? Is your Hong-Kong department working according to your corporate identity? Why does your foreign sales dept. still uses your previous logo?

Like a financial or communications audit, an internal brand audit by POLARIS CS is a worldwide independent review of an organization's brand identity, which, if done properly, provides the organization with a baseline for how clearly its brand is defined, how well it is promoted, and what policies or systems are in place to protect it. For the sake of objectivity, the audit is best performed by an outside professional who has a clear understanding of what good branding is all about.

Too often, many in your company have a different definition or perception of what your brand identity stands for. A brand audit can illustrate those differences, providing a roadmap to building a consistent, universally accepted vision of the brand. This vision is critical to ensure that everyone is marching to the beat of the same branding drum.

If yours is a small- or medium-size organization that thinks it doesn't have a brand, think again.

Anyone who has ever come into contact with your organization—its programs, products, services, or staff—or has heard of you through other sources already has a "brand" impression of who you are and what you do. But is that impression accurate and complete? And is it the impression you want them to have? Your first objective should be to obtain an accurate snapshot of where you currently are internally with your brand.

An internal brand audit can also test service and responsiveness. POLARIS CS will anonymously contact lead generation, service and other customer-facing activities to request material, seek support, ask for quotes, etc. Reports will analyze the responsiveness and quality of the interaction. Again, results can be surprising. When a call was placed to a phone number listed in the ad of a major telecommunications carrier, the number was out-of-service!

Internal brand audits should be held every 1-2 years to evaluate progress toward branding goals.

Ask for a quote or more information now !