Gys Godderis


About polariscs

Born on November 17, 1976, in Bruges, Belgium, Gys Godderis has come a long way from his days of having a one-man office in a small room in Ghent. The concept of POLARIS by centralizing his clients creative needs was founded by him in 1999.

GDPR is coming!

After four years of preparation and debate the GDPR was finally approved by the EU Parliament on 14 April 2016. Enforcement date: 25 May 2018 - at which time those organizations in non-compliance may face heavy fines. The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. The key articles of the GDPR, as well as information on its business impact, can be found throughout this site.

By | 2018-04-10T07:12:54+00:00 April 10th, 2018|Uncategorized|Comments Off on GDPR is coming!

Germany court rules against Facebook ‘like’ button

The Dusseldorf district court on Wednesday ruled against the use of Facebook's "like" button on an online shopping site, Peek & Cloppenburg (P&C), stating that proper consent from customers is required before transmission of their identities to Facebook. The court found that P&C failed to observe appropriate standards for data transmission and violated Germany's data protection laws giving the retailer a commercial advantage. In announcing its ruling, the court stated that "a mere link to a data protection statement at the foot of the website does not constitute an indication that data are being or are about to be processed." The suit arose out of a complaint from North Rhine-Westphalia Consumer Association [advocacy website, in German] which alleged that P&C's Fashion ID website had transmitted user data before shoppers had decided whether to click on the "like" button. P&C faces a penalty of up to €250,000 (USD $275,400) or a six-month detention for a manager. Facebook has faced numerous legal challenges across the globe. In January Germany's Federal Court of Justice ruled that Facebook's friend finder feature is unlawful . In November Belgium's Court of First Instance ordered Facebook to cease all tracking  of users within the country who have not signed up for the social networking platform. In October the European Court of Justice ruled  that EU user data transferred to the US by various technology companies, including Facebook, is not sufficiently protected. In December 2014 Facebook failed to dismiss a lawsuit  that claimed it scanned users' private messages for the names of websites for targeted advertising purposes. In May 2014 an Iranian judge ordered  Facebook CEO Mark Zuckerberg to appear in court regarding allegation that certain Facebook apps violated user privacy source Jurist [...]

By | 2017-08-24T13:51:50+00:00 August 11th, 2016|Uncategorized|Comments Off on Germany court rules against Facebook ‘like’ button

Instagram unveiled a colourful new logo and people got very, very angry about it

INSTAGRAM has rolled-out a major update to social media users across the globe, redesigning the look of its iOS and Android app – and revealing a colourful new logo. Instagram has changed its logo but the reaction to the simple and multi-coloured symbol has been mixed, with some labelling it ugly. Those behind the photo-sharing social network said the change was inspired by the previous camera icon, but takes on a simpler design in an effort to keep the focus on users' pictures and videos without changing how the app works. Instagram announced the new-look symbol and app with a 54-second video appearing to show a design process for the new logo, which resulted in the purple, pink and orange-hued cartoon-style camera image. On its website, Instagram said: "The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. "Our updated look reflects how vibrant and diverse your storytelling has become." Users have expressed mixed opinions, with some saying they much preferred the change, and others disappointed by the new look. One person tweeted: "I actually hid my instagram app in a folder because the old logo was so ugly. #truestory Love love love the new one!" Another questioned what benefits the change might bring to the workings of the app, asking: "So what has this new Instagram update even done other than change their logo or was that it?" James Richards said he liked the "retro" look of the original logo. He tweeted: "So gutted with this new logo! Preferred the retro one so much more! This just [...]

By | 2017-08-24T13:51:50+00:00 May 17th, 2016|Uncategorized|Comments Off on Instagram unveiled a colourful new logo and people got very, very angry about it

Why You Should Use WordPress?

In this article, we have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress. People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications. The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet. Due to it’s robust features, many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more. Due to the nature of open source, WordPress is a community software. It is maintained by a large group of volunteers majority of whom are WordPress consultants with active interest in growing and maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress and updating documentation. WordPress is used by millions of people and almost every day new people are joining the WordPress community by creating their first WordPress powered websites. The reason why people quickly adapt to WordPress is because it is fairly easy to use. WordPress is Search Engine Friendly WordPress is written using standard compliance high quality code and produces semantic mark up which makes your site [...]

By | 2017-08-24T13:51:50+00:00 May 3rd, 2016|Uncategorized|Comments Off on Why You Should Use WordPress?

Travel User Generated Content: A Goldmine Hiding in Plain Sight

When someone goes on vacation, it’s rare they get out their Polaroid, take a bunch of physical snapshots and place them in a photo album. Most are posting about their awesome brunches and beautiful sunsets on Facebook, Twitter, Instagram and Snapchat. It’s that user generated content that can help brands really connect with fans and customers, Stackla points out in an infographic. More and more travelers are spending money on mobile, booking tickets and splurging on upgrades. They also use social media as a top research tool when looking at where to travel and stay. Stackla notes that 92 percent of customers polled say they highly trust earned media, such as recommendations and word-of-mouth, when booking travel. How can your brand take advantage of this? Check out the infographic below. Source:

By | 2016-04-22T09:48:54+00:00 April 22nd, 2016|Uncategorized|Comments Off on Travel User Generated Content: A Goldmine Hiding in Plain Sight