INSTAGRAM has rolled-out a major update to social media users across the globe, redesigning the look of its iOS and Android app – and revealing a colourful new logo.
Instagram has changed its logo but the reaction to the simple and multi-coloured symbol has been mixed, with some labelling it ugly.
Those behind the photo-sharing social network said the change was inspired by the previous camera icon, but takes on a simpler design in an effort to keep the focus on users’ pictures and videos without changing how the app works.
Instagram announced the new-look symbol and app with a 54-second video appearing to show a design process for the new logo, which resulted in the purple, pink and orange-hued cartoon-style camera image.
On its website, Instagram said: “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day.
“Our updated look reflects how vibrant and diverse your storytelling has become.”
Users have expressed mixed opinions, with some saying they much preferred the change, and others disappointed by the new look.
One person tweeted: “I actually hid my instagram app in a folder because the old logo was so ugly. #truestory Love love love the new one!”
Another questioned what benefits the change might bring to the workings of the app, asking: “So what has this new Instagram update even done other than change their logo or was that it?”
James Richards said he liked the “retro” look of the original logo.
He tweeted: “So gutted with this new logo! Preferred the retro one so much more! This just looks cheap.”
Another Twitter user named Josh pleaded with the Facebook-owned social networking site to reverse the change.
He posted: “Dear @instagram, the old logo was fine, and I want it back. #ifitaintbrokedontfixit.”
Frasier wrote: “instagram spent more time and effort on the announcement video for their new logo rather than their new logo.”
Others could not see what all the fuss was about, with one tweeting: “Why is Instagram’s new logo such a big deal pls?!”
Inside the app, Instagram has rolled-out a few changes too.
The interface across the Android and iOS versions of the app now features a flat design, with a stripped-back black-and-white colour scheme.
Notifications have also changed from orange to red.
But despite the major visual upheaval, the functionality of the app has not changed.
Instagram said its latest update “puts more focus on your photos and videos without changing how you navigate the app.”
The news comes hours after another Facebook-owned app, WhatsApp, rolled out two new apps.
The cross-platform messenger has launched two new desktop apps that let Windows 8, Windows 10 and Apple OS X users continue their conversations on their home computers.