Sofitel is a luxury hotel chain managed by Accor, which opened its first property in Strasbourg in 1964. Its first overseas opening in Minneapolis, USA was in 1974. In 1995 Sofitel had 100 hotels in 40 countries and employed 12,500 people. Two years later Sofitel joined the Accor Group, founded in 1983 and in 2000 opened properties in Philadelphia and New York. In 2005, Sofitel continued its expansion with Sofitel Asia Pacific. In 2007, Sofitel created a strategy to compete on the international luxury hotel market with its French Touch and the slogan “Life is magnifique”. In the following year Sofitel became its own unit in the Accor group with 161 Hotels worldwide. In 2009, the new brands Sofitel Legends and SO by Sofitel were introduced.
Working for several Sofitel Hotels for years, since 2008 POLARIS CS is involved in creating lots of analog and digital communication for Sofitel Legend, a collection of precious historic properties and palaces, each with its own history. While each hotel maintains a unique personality, they share common attributes. They are all Legendary Places, hosting Legendary People, creatingLegendary Stories. Destinations in themselves, each iconic property is among the finest hotels in the world with décor that revives a bygone age of hotel keeping with world-class service and landmark architecture.